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HackerRank

GTM Engineer - Demand Generation

HackerRank·Santa Clara, California·75d ago
On-siteFull-time5-10 years exp$120K – $150K

What you'll do

The role involves owning the day-to-day execution of multi-channel demand programs, including paid social, ABM plays, email nurture, and direct mail, while managing budgets and creative assets. Responsibilities also include analyzing campaign data, optimizing performance, and scaling efforts to maximize impact across the full funnel.

What you'll need

Candidates must have 5+ years of experience in B2B demand generation or growth marketing, with a proven track record driving pipeline through high-performing ABM programs. Essential technical skills include hands-on experience with LinkedIn Ads and at least one other paid platform, fluency with CRM/marketing automation (like Salesforce/HubSpot), and strong skills in reporting and funnel diagnostics.

Skills

Demand GenerationPipeline AccelerationPaid SocialABM CampaignsEmail NurtureDirect MailCampaign OptimizationLinkedIn AdsMeta AdsReddit AdsSalesforceMarketing AutomationFunnel DiagnosticsA/B TestingConversion TrackingAutomation Tools
HackerRank

HackerRank

Software Development

HackerRank is a technology hiring platform that is the standard for assessing developer skills for 2500+ companies around the world. HackerRank helps companies hire skilled developers and innovate faster by enabling tech recruiters and hiring managers to objectively evaluate talent at every stage of the recruiting process.

Size201-500 employees
HQCupertino, California
Founded2012
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