The role involves building, running, and improving the activation layer that converts marketing strategy into qualified pipeline across various motions like ABM, outbound, and inbound. This includes owning and evolving the workflows, tools, and processes between marketing campaigns and Sales, ensuring proper account identification, enrichment, and handover.
The ideal candidate is technically curious, commercially driven, and genuinely excited about applying Generative AI to B2B marketing, seeking a role with high ownership and progression potential. Applicants should be organized, data-literate, possess strong communication skills, and be comfortable collaborating across Marketing, Sales, Partnerships, and RevOps teams.
Fospha is the only full-funnel MMM proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the world’s fastest-growing retail and eCommerce brands — including Huel, CarParts, Redbubble, Crew Clothing, Footasylum, Jaded London, Necessaire, Sweaty Betty, and more — Fospha helps teams measure and drive growth through full-funnel, always-on ad-level insights they can trust. At our core is a proprietary Bayesian Media Mix Model that goes beyond legacy measurement delivering impression-led, full-funnel insights with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.