The GTM Engineer will design and implement AI-driven workflows and automations to significantly boost the efficiency of Sales and Customer Success teams, focusing on lead generation, outreach, and CRM management. This role involves building system integrations and developing predictive tools for churn or expansion, while also training commercial teams on the new tooling.
Candidates must possess a strong technical background in CRM automation, APIs, data integration, and AI workflows, with proven success in improving commercial KPIs. Essential tools include Hubspot and Zapier/Make, alongside scripting knowledge (Python, SQL, JS), and strong communication/training skills.
ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.